Who: Tom Taylor, Christian folk rock artist
What: “EP and Fifth Album Project,” a Kickstarter online campaign
Where:www.kickstarter.com,, search “Tom Taylor” or “EP and Fifth Album Project”
When: Beginning Wednesday, Feb. 15, and running for 30 days
Why: A $2,000 goal for studio time and album mastering to fund a four-song EP to bring awareness to record labels and radio stations.
Extras: Pledges of at least $10 receive album downloads, with more music and incentives with higher donations.
Listen to Taylor’s music on Facebook and Myspace.
by MATTHEW NASH
Local folk-rock Christian musician Tom Taylor might be a recording machine.
Following the successful release of his Christmas album, “Back Home for Christmas,” in late 2011, Taylor is reaching out to fans and friends to make another album.
This time he’s taking a different route: He begins a campaign through Kickstarter, an online fundraising site, on Feb. 15 with the goal of bringing in $2,000 to pay for studio time and to professionally master a four-song EP album (see sidebar). Most of Taylor’s four previous full-length albums were home-produced except for some work on his Christmas album by local producer and musician Jeremy Cays. Taylor plans to work with Cays again on the EP.
Taylor learned other Christian acts like Josiah James, Cheri Keaggy and John Gibson led successful fundraisers through the site.
“It looked like a good way to fund the project and for fans to be involved,” he said.
“Artists are saying they put forth the money for albums. It’s done differently today than before.”
He intends to showcase the songs to record labels and radio stations.
“Labels are looking for more produced material,” Taylor said. “Sometimes they won’t even listen to home-produced stuff. I feel I have to take that step to have some fully produced material to at least try and get my material in the door.”
After talking to a producer, Taylor said, “In the old days, (record labels) would listen to rough demos but now tend to want to hear produced material.”
The four songs eventually will make up part of his fifth full-length album of 11-12 songs. He’ll produce the rest of the album like his previous efforts.
Tracks on the EP include “Lord You Are”; “Taking Me Back,” the title track;
“When I Say I Love You,” which he wrote for his wife; and possibly “Learning to Forgive,” a newer track.
Taylor said “Learning to Forgive” is a fictionalized story about a couple who choose to go their own way. He said it’s one of the first songs he’s explored with a fictional route because he doesn’t want to always draw from his own life.
His Kickstarter campaign begins Feb. 15 and runs for 30 days. He said projects that run longer than tend to lose momentum.
Those who pledge a minimum of $10 receive a download of one of his previous four full-length albums. At higher pledges, people receive more downloads, an autographed CD, and/or the new full-length when it’s complete.
If the goal is not met at the end of the fundraiser, all pledges go back to donors and the project is not funded.
“Without friends, family and fans, it’s not possible to fund the album,” Taylor said. “This is when I need support the most.”
So far, Taylor has begun the home-recording process for the EP and album. He said if the campaign is successful, he might try to fund a fully professionally produced album. It would cost about $6,000.
His full-length albums are “Tom Taylor,” “New Arrival,” “Solid Rock” and “Back Home for Christmas” and are available at www.cdbaby.com/Artist/TomTaylor3.