The first concept incorporates the sun, mountains, lavender and/or grain with water on a slight “S” pattern.
The second concept is described as abstract contemporary with a watercolor feel that covers the color palette from water to lavender.
The third concept is said to be modern and simple, using the sun, hills and lavender and/or a grain stem.
Barbara Hanna, communications and marketing manager, said the logo is critical in establishing an image for the city, giving it a distinct and easily identifiable identity.
“It’s going beyond what we are now. It’s ‘Who do we want to be?’” Hanna said. “We hope to use it for the next 20-25 years.”
Hanna worked on a committee with Mayor Ken Hays, Mayor pro tem Laura Dubois and the consultant to narrow the logo decision from seven to three. They feel the logo must transition smoothly between signage, print and online media.
“We want something different and unique to Sequim,” Hanna said.
During research, the committee found three common themes in Washington city logos — mountains, fir trees and nautical elements, such as seabirds and boats.
Sequim’s three proposed logos took themes and concepts from 153 people who participated in a survey about Sequim.
Hanna said there were a lot of comments about finding jobs but there were more concrete adjectives of what Sequim is and is not.
Those surveyed said Sequim is organic/natural, youthful/modern (active community), beautiful, welcoming and progressive. They didn’t see Sequim as cautious, aggressive, cold, trendy or delicate.
“This isn’t a sleepy little town,” Hanna said. “People don’t seem to want to be perceived as a retirement community.”
Hanna said the popular Sequim elk icon will not be used in the logo but in other city projects like the soon-to-be revamped website.
If a logo is approved, it will be incorporated slowly, Hanna said, but it shouldn’t be hard as it will be mostly a digital change. The logo will be used for signage, the website and promotional items.
Councilor Don Hall was in favor of revising the current logo.
Rusty George Creative will receive up to $8,000 for consulting, branding and developing the potential logo.
Councilors will review the logos again on Monday, May 9, with a potential decision for Sequim’s logo.
New logos can be viewed in the Wednesday, April 27 print edition of the Sequim Gazette.
Reach Matthew Nash at firstname.lastname@example.org.